What are industry benchmarks?
SecureCrews offers anonymous industry benchmarks that let you compare your business performance (win rates, close times, and estimate patterns) against similar contractors in your trade and region. This feature is available on Business and Enterprise plans.
What data is contributed?
When you opt in, SecureCrews computes the following metrics from your account data and contributes them to an anonymized, aggregate dataset. No individual values or records are shared, only these computed statistics:
- Estimate win rate (approved vs declined)
- Average time from estimate sent to approval (in days)
- Monthly estimate volume (count, not values)
- Estimate value ranges (percentiles only, never exact amounts)
- Decline reason distribution (why estimates are lost)
- Average job duration (start to completion)
What is never contributed?
- Revenue, income, or profit figures, never benchmarked in any form
- Client names, addresses, or contact information
- Job details, descriptions, or scope of work
- Employee or subcontractor information
- Insurance claim details, policy numbers, or carrier data
- Documents, photos, or files of any kind
- Your company name, address, or any identifying information
How is my anonymity protected?
K-anonymity floor
No benchmark statistic is ever published unless at least 25 distinct contractors contributed to that specific cohort. This means your data is always mixed with at least 24 other businesses. If a cohort (for example, roofing contractors in Wyoming) has fewer than 25 participants, no statistics are shown for that cohort.
No individual values
Benchmarks are expressed as percentiles (25th, 50th, 75th, 90th), never as individual data points. A percentile tells you where you rank relative to the group, not what any specific contractor's numbers are.
No revenue means
For revenue-adjacent metrics (like estimate values), we only show percentiles, never averages or sums. Averages can be reverse-engineered in small groups; percentiles cannot.
Sample sizes are rounded
When we show how many contractors are in a cohort (for example, about 85 contractors), that number is rounded to the nearest 5. This prevents someone from opting out and observing an exact drop of 1 in the count to identify their own data.
No tenant identity stored
The benchmarks database table does not contain any tenant identifier, user identifier, or company identifier. Once your statistics are aggregated into a cohort, they cannot be traced back to you, not by us, not by anyone.
Coarse dimensions only
Cohorts are defined by broad categories: trade type (roofing, plumbing, and so on), US state (never city or zip code), and company size band (small, medium, large). These categories are intentionally wide to prevent anyone from narrowing a cohort to identify a specific competitor.
Opt-in and opt-out
Benchmark participation is off by default. You must explicitly opt in from Settings, Benchmarks. Only the account owner can change this setting, and every change is recorded in your audit log.
If you opt out, your data is excluded from the next nightly computation (within 24 hours). Existing aggregate statistics are not retroactively recomputed. Your data was already blended with 24 or more other contributors and cannot be individually removed from a published aggregate.
You must be opted in to view benchmarks. The deal is explicit: contribute anonymized data, and you can see how you compare. If you opt out, you lose access to benchmark data.
How often are benchmarks updated?
Benchmarks are recomputed nightly at 2:00 AM UTC. Each computation processes the last 30 days, 90 days, and 12 months of data from all opted-in contractors. Your data from today will appear in tomorrow's benchmarks.
Questions?
If you have questions about how your data is used in benchmarks, contact us at [email protected].